CapitaLand Malaysia, a unit of Singapore-listed CapitaLand Ltd, said it is the first mall operator in Malaysia to onboard seven malls within its portfolio onto Grab's Malls by GrabMart platform.
The seven malls comprise Queensbay Mall in Penang, Melawati Mall in Taman Melawati and five owned by CapitaLand Malaysia Mall Trust (CMMT) — Gurney Plaza (pictured) in Penang, a majority interest in Sungei Wang Plaza in Kuala Lumpur, 3 Damansara in Petaling Jaya, The Mines in Seri Kembangan and East Coast Mall in Kuantan.
In a press release, CapitaLand Malaysia’s head of retail Eddie Lim said an omnichannel strategy to support shoppers and retailers was catalysed by the greater adoption of digitalisation in the retail sector during the Covid-19 pandemic. Consumers opted to stay at home as movement restriction orders were in place, leaving a significant impact on many businesses.
Shoppers can now enjoy the convenience of shopping at CapitaLand malls within a digital space in the comfort of their homes. With more than 50 CapitaLand tenants listed on Malls by GrabMart, shoppers can mix and match their orders from different stores in the same mall and have the orders delivered, and pay only one delivery fee.
Grab Malaysia head of commercials JJ Tan said: “With popular household brands under CapitaLand’s list of merchants on Malls by GrabMart, we are confident that shoppers will find it more convenient to shop online from these merchants and have their purchases delivered right to their doorstep in a single order with one delivery fee. This would definitely be a much safer and cost-efficient way to purchase a variety of items from different shops from the same shopping mall.”
CMMT is listed on Bursa Malaysia and has a market capitalisation of RM1.46 billion.
The article is refer from edgeprop.my
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